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PepsiCo Set To Launch New Lay’s Chip Version Using Lower-Sodium Salt

March 22, 2010: 03:58 AM EST
With the U.S. food industry under increasing governmental and consumer pressure to lower sodium content in products, companies have been scrambling to find a technological solution that preserves flavor. PepsiCo Inc. apparently is leading this movement: it plans to launch a new version of Lay's potato chips with a lower-sodium salt. The new crystal structure of the salt – it’s more powdery – cuts the sodium content by 25 percent. Still in the testing phase, the salt could end up in other chip products, including seasoned versions, and in products like Cheetos and Quaker bars. Working closely with academic and company scientists in Europe and the U.S., PepsiCo found what it wanted – a salt that delivers a burst of salty flavor followed by a body of flavor and lingering sensation.
BETSY MCKAY , "PepsiCo Develops 'Designer Salt' to Chip Away at Sodium Intake", Wall Street Journal, March 22, 2010, © Dow Jones & Company, Inc.
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