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PepsiCo Aims To Triple Sales Of Its 'Good For You' Products In Ten Years

January 30, 2010: 10:38 PM EST
PepsiCo CEO, Indra Nooyi, wants the company to aggressively push into 'good-for-you' products. Currently roughly 75% of the company's sales come from 'fun-for-you' items with the balance from 'good-for-you' products. Nooyi wants to boost the 'good-for-you' portion from about ~$10 billion today to $30 billion in ten years. Part of this effort will entail many more Tropicana and Quaker Oats products. Nooyi also indicated that PepsiCo was looking at developing a nutritional drink aimed at children, recognizing that at present "We do not have a nutritious product we feel comfortable marketing to young kids".
"PepsiCo plans $30bn push into healthy eating", Sunday Telegraph, UK, January 30, 2010, © Telegraph Media Group Limited
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