Peapod Expands Its Virtual Stores On The East Coast, In Chicago

Internet grocer Peapod said it is expanding its virtual grocery store technology, featuring physical or digital billboards of grocery aisles, to community locations including ballparks, concert sites, recreation centers and coffee shops around the East Coast and Chicago. In 2012, Peapod launched 100 virtual grocery stores at commuter rail stations. A high tech Peapod truck is also traveling in the region. The company said the ad campaign is designed to get smartphone users to scan a QR (quick response) code and download a free PeapodMobile app. Consumers can then shop for groceries on the go at any time.