Outlook For Global Bakery Products Market Is Rosy, But Challenges Remain

Driven by an increasing emphasis on breakfast foods and single-serve, on-the-go bakery products, the global bakery products market will total $410 billion by 2015, according to Global Industry Analysts (GIA). The demand for industrial bakery products is bound to surge over the long term, GIA said, spurred by busy consumers. Also bolstering the market will be continuous demand from developing countries for bread/rolls, morning goods and sweet biscuits. These healthy increases in demand present solid opportunities for baked goods companies, GIA said, but the continuing slow economy also presents challenges that are forcing industry changes. Both U.S. and European bakeries are experiencing weaker demand for traditional baked goods, but that trend is offset by rising demand for bite-sized sweet goods, on-the-go breads, between-meal snacks and easy-to-carry sandwiches.