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Online Grocers Continue To Address Negative Comparisons With Traditional Supermarkets

January 7, 2014: 12:00 AM EST
Online grocery shopping has had limited appeal, restricted by negative consumer perceptions of selection, price and delivery options, but competition in the market is changing that. This Wall Street Journal writer organized a shopping comparison and found that some online services are performing close to offline stores in terms of selection and convenience, and also price, driven by the expansion of online retailers like Peapod and FreshDirect, as well as the launch of AmazonFresh. Walmart has been trialing its Walmart To Go service in two cities, and further impetus is coming from new services, such as Instacart. Having others choose your food still puts off many from using online services, but for others it’s an advantage. There remain a number of issues still to address, such as minimum orders, what to do with all the delivery boxes, and product substitutions, but the retailers are taking notice and competition will help ensure these problems are ironed out.
Geoffrey A. Fowler, "Do Online Grocers Beat Supermarkets?", Wall Street Journal, January 07, 2014, © Dow Jones & Company, Inc.
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