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Nutritionists Doubt Antula Healthcare's Health Claims For Its Chewing Gum

June 30, 2011: 06:38 PM EST
Some nutritionists and consumers are debating Antula Healthcare's claim that its Vigo Beauty chewing gum, recently launched in Sweden, can make consumers more beautiful. Antula Healthcare has used the European Food Safety Authority's approval of the vitamin-reinforced chewing gum's beautifying benefit claims, such as strengthening hair and nails and making the skin more elastic, in marketing the product. Although nutritionists acknowledge that the vitamins and nutrients in the chewing gum can contribute to healthier nails, hair and skin, other nutrients – such as iron and zinc - are also needed, and can come from a healthy and balanced diet.
Sadie Whitelocks, "Chew yourself beautiful: The wonder gum that claims to make you more beautiful", Daily Mail, UK, June 30, 2011, © Associated Newspapers Ltd
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