New ‘Replenish’ Line Hopes To Deliver A More Environmentally Sensitive Cleaning Product Using Concentrate Pods That Consumers Dilute

In the continuing trend to deliver traditional products in more environmentally sensitive ways, Replenish has launched a new line of surface cleaners that relies on consumers diluting a concentrate solution. Replenish sells pods that contain cleaner concentrate along with a specially designed reusable spray bottle into which the pod fits; consumers add water to obtain a traditional strength cleaning spray. The company sells the reusable bottle and the initial pod for $7.99 and each pod, which is enough for four bottles of cleaner, for $3.99, compared to about $4.00 for a single bottle of Windex.