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New Line Of Crest Toothpastes Satisfies Consumer Need For “Experiential Purchases”

January 28, 2014: 12:00 AM EST
P&G’s Crest brand has introduced a new toothpaste line – Crest Be – and new flavors that, according to the company, provide cavity protection, cleaning, fresh breath and whitening. The new flavors are Mint Chocolate Trek, Vanilla Mint Spark and Lime Spearmint Zest. According to the company, Crest Be was developed “out of the research and insights that consumers are looking for experiential purchases”. Crest Be toothpastes will be available the first week of February and will retail for $4.99 in drugstores and mass retailers nationwide.
"Crest Introduces New Line with Most Unexpected and Fun Toothpaste Flavors Yet!", Procter & Gamble , January 28, 2014, © Procter & Gamble
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