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New Kellogg Cereals Promise Fiber, Antioxidants

July 20, 2010: 08:46 AM EST
Kellogg Company has unveiled a line of cereals that promise fiber and the antioxidant vitamins C and E. FiberPlus Antioxidants cereals, available in Berry Yogurt Crunch and Cinnamon Oat Crunch, are available now in grocery stores nationwide, the company says. Kellogg last June announced that most of its U.S. ready-to-eat cereals will be “at least good sources of fiber” by the end of 2010. Adding antioxidants to cereals follows on the heels of the company’s introduction of the FiberPlus Antioxidants Bar product family.
Kellogg Co., "KELLOGG COMPANY INTRODUCES DELICIOUS NEW KELLOGG'S FIBERPLUS™ ANTIOXIDANTS CEREAL", Kellogg Co. press release, July 20, 2010, © Kellogg Co.
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