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New Food, Beverage Introductions On The Rise Again, Mintel Says

July 20, 2010: 11:14 AM EST
Data presented at the recent Institute of Food Technologists (IFT) annual meeting by market researcher Mintel shows that new food and beverage product introductions in the U.S. have increased about 15 percent over the second half of 2009. According to IFT, the increase indicates that the impact of the recession is leveling off and food manufacturers are innovating to meet consumer demand. Driving the increase this year has been new “treat foods” (Greek yogurt, pretzel M&Ms), as well as foods that make it easier to create restaurant-type food at home (specialty mayonnaise, spice collections), a Mintel representative said. Organic offerings topped out at 12 percent of new products in 2008, and since then dropped to about seven percent, largely from smaller companies or private label organics.
Mindy Weinstein, "On the Upswing: First Half of 2010 Showing Increase in New Food and Drink Products", News release, Institute Of Food Technologists, July 20, 2010, © Institute Of Food Technologists
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