New Food And Beverage Products Emphasize Healthy And Natural

Food and beverage manufacturers have felt considerable pressure in major market countries – from consumers and regulatory bodies – to provide foods and beverages with healthy, especially natural, ingredients. And manufacturers have found several ways to deliver them, according to a market research report available through Reportlinker. Many natural ingredient formulations offer quality nutritional quality calories. In fact “natural” was the most frequently identified claim – 10 percent – in food and drink product launches in 2009. Soft drink launches were the most innovative in terms of ingredient formulations, again with natural being the most frequent theme. A key ingredient theme in dairy was probiotics in 2008-2009, while confectioners offered quality calories and nutritional value by fortifying products with vitamins and minerals.