New British Venture Offers Chilled Cake Mixes With Top Quality Ingredients

A British baking entrepreneur has taken a relatively old concept – readymade cake mixes – and added a new twist. Known in the U.K. as the “Queen of Puddings,” Helen Colley’s new venture puts “real kitchen cupboard ingredients” – free-range eggs, patisserie flour and real butter – into a chilled package that also includes a baking pan and icing. Home bakers simply mix everything and pop into the oven. The Half-Baked Cake Company's first products include Scrumptious Chocolate and Lemon and Lime Drizzle, priced at £5 ($7.95), and available in the chilled food aisles at Booths and Tesco stores.