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Nestlé’s Expansion Plans In Emerging World Markets Include Healthier Food Products

June 22, 2010: 11:14 AM EST
Nestlé’s plans to focus heavily on serving increasingly affluent consumers in regions such as Asia and Latin America include a makeover of its product lines to include healthier foods enhanced with vitamins and minerals. Sales of its enriched milk products have already accelerated. "One key concern of the people in emerging markets is to stay healthy," executive vice president for Asia Frits van Dijk said. Sickness in Asia, Africa and the Middle East is not just a matter of increased healthcare costs. It also can mean loss of income. Nestlé says that by 2020 emerging world markets will comprise 45 percent of overall sales.
GORAN MIJUK, "Nestlé Bets on Emerging Markets", The Wall Street Journal, June 22, 2010, © Dow Jones & Company, Inc.
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