We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Nestlé Gives U.K. Shoppers Detailed Product Data Through Smartphone-Readable QR Codes

February 1, 2013: 12:00 AM EST
Nestlé has launched an initiative that allows consumers in the U.K. and Ireland to use smartphones to scan quick-response (QR) codes on multi-packs of two-finger Kit Kat chocolate bars to obtain detailed nutritional, environmental and other information. Scanning the QRs takes consumers to Web sites that provide the additional data. The company plans to roll out the QR codes across its product line in both emerging and developed markets. The codes will appear within the Nestlé “nutritional compass”, a guide to help consumers choose between products. The compass is already included on 97 percent of the company's products worldwide.
"Nestlé empowers consumers with new digital labeling scheme", Nestle, February 01, 2013, © Nestle
United Kingdom
Companies, Organizations
Innovation & New Ideas
Market News
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.