Nestlé Gives U.K. Shoppers Detailed Product Data Through Smartphone-Readable QR Codes

Nestlé has launched an initiative that allows consumers in the U.K. and Ireland to use smartphones to scan quick-response (QR) codes on multi-packs of two-finger Kit Kat chocolate bars to obtain detailed nutritional, environmental and other information. Scanning the QRs takes consumers to Web sites that provide the additional data. The company plans to roll out the QR codes across its product line in both emerging and developed markets. The codes will appear within the Nestlé “nutritional compass”, a guide to help consumers choose between products. The compass is already included on 97 percent of the company's products worldwide.