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Nestlé Brasil’s New Floating Store To Reach 800,000 Remote Consumers

June 17, 2010: 11:52 PM EST
Nestlé Brasil is aiming to reach an additional 800,000 consumers in the country by launching a floating supermarket, which will spend a day in each of 18 municipalities in the Amazon Lowlands region. Starting 1 July, its 100m² shop floor area will offer more than 300 Nestlé products. Nestlé Até Você a Bordo (Nestlé Takes You Onboard) aligns with Nestle Brasil’s strategy of a region-specific approach to consumers in the country. It also builds on other initiatives aimed at reaching remote and low-income consumers in classes C to E, such as Nestlé Até Você (Nestlé Comes to You), a door-to-door sales program involving over 7,000 resellers and 200 microdistributors in 15 states, as well as helping the company deliver its commitment to creating shared value, by helping the resellers, typically women, earn additional income.
Nestle, "Nestlé Launches First Floating Supermarket in the Brazilian North region", Nestle website, June 17, 2010, © Nestle
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