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Nature’s Pride Bread Ranked Among Fastest Growing New Products

May 2, 2011: 12:12 PM EST
Retail market researcher SymphonyIRI Group has rated natural bread brand Nature’s Pride the highest of all “Top 10 New Product Pacesetters” among both food and beverage and non-food brands in terms of household product trial. The recently-launched brand was purchased by 11.7 percent of all U.S. households during the 52 week sales period analyzed by the group, and ranked at No. 5 alongside other new products from the Coca Cola, Pepsi and Budweiser companies in SymphonyIRI's "Top 10 Food and Beverage Brands of 2010." The report provides a benchmark analysis of exceptional first-year success for newly launched consumer products. Nature's Pride is the first new brand of bread products introduced by parent company Hostess Brands in several years. 
"First Brand of 100% All Natural Breads Ranks #5 Among Top 10 Food and Beverage Brands of 2010 As Part of Symphony IRI Group's New Product Pacesetters Report", News release, Hostess Brands, May 02, 2011, © Hostess Brands
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