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Naturas Balances Sustainability, Aesthetics, and Functionality In Its Product Packaging

January 27, 2011: 03:02 AM EST

Leading Brazilian beauty products manufacturer and direct seller Naturas shared in an interview how it balances sustainability, aesthetics, and functionality in the way it packages its products. It uses eco-design concepts with the help of a design agency and produces the design with packaging suppliers using sustainability concepts. It manufactures most of its packages in Brazil and now works on including more sustainability aspects in its packaging and on creating sensory experiences, while maintaining luxurious appeal.

Jamie Matusow, "Natura’s Balancing Act", Beauty Packaging, January 27, 2011, © Rodman Publishing
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