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Nars Cosmetics Is Seeking To Capture Consumer Data And Use More Beauty Tech In 2019

November 15, 2018: 12:00 AM EST
Shiseido brand Nars Cosmetics is trying to balance the needs of those looking for human interaction in beauty shopping and others that like the speed and convenience of direct-to-consumer e-commerce. ‘Clienteling’ is a key focus, and it wants its sales associates and makeup artists to collect consumer data when they speak to them, and encourage them to use the data to make the experience more personal for the shopper. The brand sees 2019 as a big tech year for the company, with trials of virtual try-ons and artificial intelligence applications, such as for skin tone data. [Image Credit: © NARS Cosmetics]
Adriana Lee , "Nars’ Lord Talks Beauty Tech, Makeup Artists and More", Women’s Wear Daily, November 15, 2018, © Penske Media Corporation
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