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Monster Beverage Growth Continues Unabated, Thanks To New Products

November 11, 2019: 12:00 AM EST
A barrage of new products introduced a couple of months ago have already contributed to Monster Beverage’s bottom line in the form of positive third quarter financials. Profit in the quarter was $299 million, or about $0.55 a share, up 10 percent from $268 million ($0.48 a share) a year ago. The Monster Energy unit (i.e., Monster Energy drinks and Reign Total Body Fuel energy drinks) led the growth, turning in net sales of $1.06 billion, an increase of 13.5 percent from $935 million last year. Strategic Brands sales – including products acquired from Coca-Cola – slid 11 percent to $66.3 million from $74.4 million. Monster added Monster Mule Ginger Brew, Reign Orange Dreamsicle, Monster Maxx Mango Magic, and sugar-free Monster Maxx Rad Red extra strength in September, along with Java Monster Farmer’s Oats coffee drink, and two Reign flavors. During a November 7 analyst conference call, CEO Rodney Sacks said the new product pipeline will not be slowing down anytime soon.[Image Credit: © Monster Energy Company]
Sam Danley, "Innovation remains key to Monster’s growth", Food Business News, November 11, 2019, © SOSLAND PUBLISHING COMPANY
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