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“Mompreneurs” Successfully Blend Motherhood With Entrepreneurship

March 28, 2011: 04:25 AM EST
Highly-educated and high-achieving women who take time out from their careers to raise their children often use their time at home to launch businesses. These so-called “mompreneurs” in their twenties and thirties are becoming something of a force in the business world, thanks to their business and organizational skills, drive and passion, social media savvy and ability to network among themselves, sharing tips and ideas with colleagues. An example of the phenomenon is a Canadian mother of two, Jennifer Broe, whose organic baby foods can be found on the shelves of Walmart. Keys to her success? “Riveted entrepreneurial focus, detailed business growth planning, intelligent marketing and financial acumen,” according to Tony Wanless, writing for Financial Post & FP Investing.
Tony Wanless, "Baby food firm grows through word of mouth", National Post's Financial Post & FP Investing (Canada), March 28, 2011, © National Post, a division of Postmedia Network Inc
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