Microsoft, Partner Preparing To Fight For Share Of Cashier-Less Technology Market Against Amazon, Reports Say

Microsoft and its partner, AVA Retail, are developing a technology for grocery stores that will monitor the products that shoppers pick up, eliminating the need for checkout cashiers. Originally designed to gather data about in-store shoppers, the technology is being upgraded by the partners for physical stores. Amazon could sell to other retailers its cashier-less technology, Amazon Go, which lets shoppers swipe an app when they enter a store and keeps track of their purchases. However, retailers are likely to favor the technology from Microsoft, which they see less of a competitor than Amazon. [Image Credit: © Negative Space from Pexels.com]