We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Microsoft Kinect Pushes In-Game Advertising to Newer, Bolder Directions

November 4, 2010: 02:09 AM EST

Microsoft Kinect’s combination of motion- and gesture-based gaming technologies presents advertisers and marketers with revolutionary opportunities in in-game advertising. Kinect’s capability to recognize facial gestures or expression will push motion- and gesture-based gaming, which began with Nintendo’s Wii console and is reinforced by Sony’s Move platform, into wider adoption by marketers. This capacity will allow the gaming system to adjust the game in real time based on the player’s emotions, enabling in-game advertising to be tailored to individual gamers. Combined with Xbox Live, this technology will allow advertisers and gamers to create interactive advertisements with some social-networking elements.

Wes Keltner – Creative Director, Gun, "Gesture-Based Advertising", PSFK, November 04, 2010, © PSFK
Domains
Innovation
Other
Sectors
Trends
Geographies
Worldwide
North America
United States of America
Categories
Companies, Organizations
Marketing & Advertising
Products & Brands
Research, Studies, Advice
Trends
Developed by Yuri Ingultsov Software Lab.