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Michelle Obama Asks Food Industry Cooperation In War Against Childhood Obesity

March 16, 2010: 02:06 AM EST
First Lady Michelle Obama recently carried the war on childhood obesity to a meeting of grocery industry executives, emphasizing that their cooperation is needed to win that war in the U.S. It’s not about simply marketing foods targeted at children as healthy, she said, but actually making the foods healthy. Rates of childhood obesity have tripled in the last thirty years, she noted, and the responsibility to reverse that trend lies with parents, teachers and government officials, and especially with the food industry. Although she acknowledged advances made by several companies, Obama urged greater efforts, especially in the advertising arena, where food industry marketing knowledge is especially sophisticated. “I'm here today to ask you to use that knowledge and that power to our kids' advantage," she said.
Jane Black , "First lady asks foodmakers to be on front line tackling childhood obesity", Washington Post, March 16, 2010, © The Washington Post
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