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Mars Adds Lighter Version Of Twix Bar To Lower-Calorie Chocolate Bar Line

August 15, 2010: 11:47 AM EST
In an effort to attract chocolate bar lovers worried about their waistlines, confectioner Mars has introduced in the U.K. a Twix chocolate bar without the crunchy cookie base and 48 calories – one third –lighter than the original. Twix Fino, whose main competitors are Nestle's Kit Kat Senses and Ferrero's Kinder Bueno, is the first permanent addition to the brand in 40 years. Many big candy makers are responding to women who crave a pick-me-up chocolate bar, but want to avoid extra flab around the midsection. The new 94-calorie Twix, which has a wafer rather than a cookie layer, joins Galaxy Bubbles and Mars Delight in the company’s expanding family of lower-calorie chocolate bars.
"Twix raises the bar in the battle to cut out calories as 'lighter' chocolate market widens", Daily Mail , August 15, 2010, © Associated Newspapers Ltd
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