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Madison Reed Continues To Innovate For The Digital World

October 25, 2018: 12:00 AM EST
Visitors to Madison-Reed.com are now able to “try-on” over 40 of the brand’s hair color products via their device’s camera or by uploading a selfie. The new feature has been developed in collaboration with Perfect Corp., which has developed the YouCam app. It represents YouCam Makeup’s debut within a direct-to-consumer website. The brand has been at the forefront of digital innovation, with the first chatbot analysis of a selfie to recommend color matches and its smartphone voice-controlled app that helps women follow application instructions without having to touch the device. [Image Credit: © Madison Reed, Inc.]
"Madison Reed Unveils "Try On" Tool, Enabling Customers to Experience 40+ Shades of Hair Color for a Virtual Makeover", PRNewswire , October 25, 2018, © PR Newswire Association LLC
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