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L’Oreal’s Smart Brush Demonstrates Internet Of Things Application For The Beauty Industry

January 11, 2017: 12:00 AM EST
L’Oreal’s smart brush, unveiled at CES 2017, is just one of a number of products responding to opportunities provided by the Internet of Things within the consumer products industry, including Beauty. Smart devices are allowing brands to brands to become more involved in consumers’ daily routines. The smart brush is being sold at around $200, and only time will tell if consumers regard that as a price worth paying for the benefits it provides – better and more personalized information, performance monitoring and suggestions for improvements, as well as tips and recommendations. These aren’t necessary attributes for a hairbrush or toothbrush, but they will make life a bit easier for consumers, and brands can become better connected to consumers’ lifestyles and preferences, allowing valuable insights for future innovation and marketing efforts.  
Nikki Gilliland, "How the beauty industry is embracing the Internet of Things", Econsultancy, January 11, 2017, © Econsultancy.com Limited
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