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L’Oreal Paris Launches ModiFace-Enabled AR Try-On Tool

September 13, 2018: 12:00 AM EST
L’Oreal Paris has launched the Try On, an augmented reality try-on tool powered by the ModiFace virtual technology. Requiring no other apps, the tool allows consumers to virtually try on more than 300 of the company’s beauty products, including blushes, eyeshadows, eyeliners, lipsticks, and lip liners. Available on LorealParisUSA.com, the Try On tool is easy to use, with users needing to follow only four steps.[Image Credit: © L’Oréal Paris]
"L'Oréal Paris Launches New Virtual Try-On Tool", PR Newswire, September 13, 2018, © PR Newswire Association LLC
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