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L'Oréal Uses Interactive POS To Help Consumers Select Perfume

February 23, 2012: 01:55 AM EST
L'Oréal Luxe Division in Portugal partnered with Ynvisible to develop an interactive point-of-sale display that helps consumers select perfume based on Ynvisible's printed electrochromic display technology. Specialized printing company Guide helped in production of the interactive POS, which lets consumers answer three questions to help suggest perfume choices.
Sara Ver-Bruggen , "L’Oréal rolls out Ynvisible’s interactive printed electronic displays", +Plastic Electronics , February 23, 2012, © +Plastic Electronics
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