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L'Oréal Showcases Beauty Technology Innovations At Industry Event

May 25, 2018: 12:00 AM EST
L'Oréal exhibited a number of its latest digital services and products at the Viva Technology Paris 2018 in May. The ‘New Beauty Experience’ highlighted how the beauty company is incorporating new technology, such as artificial intelligence and augmented reality, for personalization, new services and connected devices. Examples include try-on beauty using its recently-acquired Modiface AR platform; a smart mirror; virtual hair color try-on technology using 3D AI, for the Professionnel Division; a digital voice-based butler for the L’Oréal Paris Men Expert brand; a virtual mirror with a direct link to Alibaba’s Tmall platform in China; customized skin care for SkinCeuticals called Custom D.O.S.E; a new shower concept from La Roche-Posay; and a salon-based scalp and hair diagnostic test for the Kérastase brand.[Image Credit: © SkinCeuticals]
Lucy Whitehouse, "8 leading augmented reality innovations for beauty: L’Oréal’s latest efforts", Cosmetics Design Europe, May 25, 2018, © William Reed Business Media Ltd
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