L'Oréal Announces Breakthrough In Treatment Of Hair Loss

L'Oréal claimed its scientists have invented a cosmetics product that can revive dormant hair cells and make them grow back. Demand for the product called the Kérastase Densifique has seen beauty salons taking thousands of pre-orders although the recommended three-month treatment costs almost £300. L'Oréal scientists claim that in 90 days, the product can help grow back more than 1,500 new hairs. Head of scientific affairs Patricia Pineau said the cosmetic product "respects the natural way hair regenerates".