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Lack Of The Human Touch Often Affects U.S. Internet Purchasing

September 1, 2009: 04:05 AM EST
Americans are shopping and buying on the Internet, but would probably buy even more if live human help was more available. The problem seems especially critical in more complicated online purchases, such as insurance, automobiles, and real estate, and less so in simpler online purchases of books and music. Nevertheless, nearly four out of five Internet buyers in the last six months, no matter what they bought, said they would like to have had some help from a live human being. Half of shoppers who said they could not obtain human assistance online decided not to buy.
"Online Shoppers Want Human Helping Hand", eMarketer, September 01, 2009, © eMarketer Inc
Process & Organization
North America
United States of America
Companies, Organizations
Marketing & Advertising
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