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Kraft Launches Vitality, A Nutrient-Laden Gum In Three Flavors

December 26, 2010: 08:36 PM EST

Kraft is launching a new Trident chewing gum in the US, called Vitality, containing beneficial ingredients. There are three variants: "Vigorate", which the company claims provides 10 percent of an individual’s vitamin C recommended daily intake of vitamin C; "Rejuve", with mint and white tea; and "Awaken", with peppermint and ginseng. Although the new products are scheduled for launch in the US this January, with national rollout in February, a Trident spokeswoman said that there are as yet no plans for an international launch.

"New gum claims to contain dose of nutrients", The Independent, UK, December 26, 2010, © Independent.co.uk
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