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Kraft Launches Cauliflower-Based Pasta Product In The US Market

July 6, 2011: 04:30 AM EST
Kraft Foods Inc. launched Kraft Macaroni & Cheese Dinner Veggie Pasta, a brand of pasta that includes cauliflower as ingredient. Kraft's move highlights a trend in the food industry wherein companies develop and launch products that include organic and natural ingredients without emphasizing it, claiming the practice helps encourage children to consume more vegetables and healthy foods. Kraft's healthy pasta product includes cauliflower that is freeze-dried and ground before being added as ingredient. Skeptics, such as New York University professor Marion Nestle, however, assert that nutrients are lost when vegetables undergo such a process.
JESSICA MINTZ, "Food companies take veggie cue from sneaky trend", Associated Press , July 06, 2011, © Associated Press
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