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Kit Kat Goes “Japanese” With 19 Novel Flavors

February 17, 2010: 10:46 PM EST
In a bid to tap demand for novelty snacks, Nestle recently made available its Kit-Kat bars in 19 new Japanese-influenced flavors that represent different regions in the country. Some of the flavors are striking: wasabi, miso, chili, green tea, soy sauce, sweet potato and melon. Nestle has not indicated how long the favors will be available but it looks to be a temporary campaign; they hope consumers will keep them as souvenirs or as gifts. The company even worked with Japan Post to produce special boxes to mail the Kit-Kats. Kit-Kat is already the top selling chocolate bar in Japan and Nestle is the third largest confectioners in the country, after local suppliers Meiji and Lotte.
Relax News, "Kit Kat takes on Japanese tastes", Independent.co.uk, February 17, 2010, © independent.co.uk
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