Interactive Technologies Gaining A Toehold In Cosmetics Marketing

The beauty industry is rapidly adapting advanced interactive technologies such as QR (quick response ) codes, USB ports, embedded sound and video in its product packaging and point-of-sale sites to more fully engage shoppers. Researcher Mintel says the new interactive technologies targeted at smartphone users are one of the hottest trends in the cosmetics industry in 2012. Also on the rise are the use of tablets and screens that personalize the POS buying experience. A Mintel researcher says this “blurring of the online and offline space” allows brands to get closer than ever to consumers.