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Innovation Is Key To Unilever’s Bright 3rd Q Sales Picture

October 15, 2015: 12:00 AM EST
Unilever says its 3rd quarter sales boomlet is due to success in its innovative ice cream and personal care brands and in its e-commerce business. Sales in the period grew 9.4 percent to £9.9 billion (€13.4 billion), and underlying sales grew 5.7 percent. Sales in Europe grew by 2 percent. Food sales rose 1.6 percent while personal care and refreshment were up 6.2 percent and 8.5 percent respectively. The company said innovations like Ben & Jerry’s Cookie Core helped fuel double digit growth, along with the premium Magnum Pink and Black brand. In addition, e-commerce globally is growing at 20 percent a year and now accounts for seven percent of the overall business.
Leonie Roderick, "Unilever credits beauty and ice cream innovation for Q3 growth", Marketing Week, October 15, 2015, © Centaur Communications Ltd (a member of the Centaur Media plc group)
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