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Innovation Drives Growth In Hair-Care Market, Analysts Say

August 27, 2013: 12:00 AM EST
After years of playing second fiddle to the skincare category, the hair-care segment is showing signs of impressive growth, driven by an increased focus on innovation. Although only a few smaller brands have adopted it, customization is believed by many industry analysts to be a major driving force of the hair-care market. In the upcoming HairCareIngredients 2013 online event organized by Cosmetics Design magazine, industry expert and consultant Imogen Matthews will do a presentation focusing on the customized hair-care segment. Hair-care companies are also innovating in terms of ingredients, including multi-function ingredients.
Simon Pitman, "Hair care gets a kick start from major focus on innovation", Cosmetics Design , August 27, 2013, © William Reed Business Media SAS
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