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Hyundai Launches AR Virtual Make Up Try-On Service

May 14, 2018: 12:00 AM EST

Hyundai Department Store launched an upgrade to its online mall in the form of a virtual make up try-on service powered by augmented reality (AR). The virtual service, offered via Meitu's Makeup Plus app, allows customers to try on more than 20 products across eight beauty brands without visiting a physical store, with plans to extend it to 20 brands. Hyundai said the AR approach is their way of differentiating themselves from other online retailers, which they said still focus on prices and delivery speed. Meitu's app has been downloaded more than 200-million times since its 2015 launch. 

"Beauty shopping gets AR upgrade", Korea JoongAng Daily, May 14, 2018, © Korea JoongAng Daily
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