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Honest Tea Debuts First Organic Bottled Tea Containing Stevia

June 28, 2010: 11:06 PM EST
Honest Tea has launched the first ready-to-drink organic bottled tea naturally sweetened with organic stevia. The company says the tea took longer than usual to develop, partly because using stevia as a beverage ingredient needed FDA clearance, and partly because it took awhile to get the “flavor and function” right. Passion Fruit Green Tea with Maqui Berry blends USDA-certified organic green tea with passion fruit and maqui berry, a South American “superfruit.” The zero calorie tea is sweetened with an organic extract of stevia, a leafy plant native to South America that is sweeter than sugar, but without the calories. The company’s marketing effort for the new tea variety includes a link-up with the anti-cancer initiative Susan G. Komen for the Cure.
PRWeb, "Honest Tea Unveils First Bottled Tea Sweetened With Organic Stevia", PRWeb, June 28, 2010, © PRWeb
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