We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Home Fragrance Market Distinguished By Tough Competition, Attention-Grabbing Innovation

September 1, 2011: 03:30 AM EST
The competition is getting tough as home fragrance product marketers unveil new entries that cater to the demands of increasingly sophisticated consumers. Market data show that sales of home fragrance products at supermarkets, drug stores, and mass merchandisers (excluding Walmart) were essentially level – at about $850 million – during the year ending in July 2011. Upcoming new offerings include Halloween and fall season-focused candles; exotically fragranced candles and room mists; and spray, aerosol and plug-in air fresheners. Products are coming in high-end scents – vanilla bean fused with lavender? – and in novel shapes, like pillar candles. Meanwhile, Febreze is on a roll: air freshener revenue over the past 12 months hit $1 billion, and the brand was featured in 37 new product releases.
Melissa Meisel , "Love Is in the Air", Happi.com, September 01, 2011, © Rodman Publishing / HAPPI
Household Care
North America
United States of America
Companies, Organizations
Market News
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.