We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

H&M Turns Leftover Clothing Into A New Product Line

January 28, 2011: 09:38 PM EST

Swedish clothing supplier H&M – stung by a PR fiasco when word got out that it had trashed unsold clothing in New York City – has developed a new line called Waste, assembled from unsold pieces from its Lanvin collection. The initiative is innovative because millions of tons of leftover textiles are either discarded in landfills or end up in second-hand stores. A movement toward recycling, however, is gaining momentum. Speedo, for example, recently turned over 18,000 swimsuits to a designer who specializes in textile recycling. Orsola de Castro turned the LZR Racer suits, banned by the competitive swimming governing body Fina, into cocktail dresses after figuring out how to sidestep the Speedo logo problem. "In terms of sustainability there is nothing more advanced than this," de Castrol said.

Gina-Marie Cheeseman, "H&M Creates Clothing Line Made Out of Unsold Merch", TriplePundit, January 28, 2011, © TriplePundit
Domains
Innovation
Examples & Case Studies
Process & Organization
Strategy
Geographies
Worldwide
EMEA
Europe
United Kingdom
Sweden
Categories
Companies, Organizations
Market News
Products & Brands
Trends
Developed by Yuri Ingultsov Software Lab.