We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

High-Fructose Corn Syrup Faces An Uphill PR Battle

April 30, 2010: 09:47 PM EST
One by one, food manufacturers are giving in to public relations pressure and social media-based activism that has demonized high-fructose corn syrup. Hoping for a sales boost, they are replacing the HFCS with more expensive sugar and absorbing the increased cost, despite scientific evidence that sugar is really no better for you. U.S. sales of HFCS have fallen (nine percent in 2009) and the downhill slide is expected to continue. The trade association representing HFCS makers has spent millions for six years to defend corn syrup’s image, but so far to no avail: market research finds that 53 percent of Americans worry that HFCS may be harmful. That bodes ill for the corn refiners. According to one supermarket expert, the chances of reversing public sentiment are “exactly zero.”
MELANIE WARNER, "For Corn Syrup, the Sweet Talk Gets Harder", NY Times, April 30, 2010, © The New York Times Company
North America
United States of America
Companies, Organizations
Market News
Research, Studies, Advice
Developed by Yuri Ingultsov Software Lab.