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High-Fructose Corn Syrup Faces An Uphill PR Battle

April 30, 2010: 09:47 PM EST
One by one, food manufacturers are giving in to public relations pressure and social media-based activism that has demonized high-fructose corn syrup. Hoping for a sales boost, they are replacing the HFCS with more expensive sugar and absorbing the increased cost, despite scientific evidence that sugar is really no better for you. U.S. sales of HFCS have fallen (nine percent in 2009) and the downhill slide is expected to continue. The trade association representing HFCS makers has spent millions for six years to defend corn syrup’s image, but so far to no avail: market research finds that 53 percent of Americans worry that HFCS may be harmful. That bodes ill for the corn refiners. According to one supermarket expert, the chances of reversing public sentiment are “exactly zero.”
MELANIE WARNER, "For Corn Syrup, the Sweet Talk Gets Harder", NY Times, April 30, 2010, © The New York Times Company
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