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Henkel’s Search For New Product Ideas Extends Beyond N. America

April 4, 2011: 01:45 AM EST
German home care and cosmetics firm Henkel says it is expanding its Innovation Partnership Program beyond North America and will accept new product ideas that have been patented (or patent applied for) from independent inventors and small businesses and suppliers worldwide. Ideas can be for any of the company’s global business sectors, including laundry and home care, cosmetics/toiletries or adhesive technologies. Technology acquisition director Debra Park says “innovation plays a key role in our success” and “partnerships with independent inventors … fuels our advancement.” Henkel’s brand include Dial soaps, Purex laundry detergents, Right Guard antiperspirants, got2b hair gels, and Loctite adhesives.
"Henkel Transforms Ideas into Reality", Press release, Henkel , April 04, 2011, © Henkel Corporation
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