Heinz Unveils Dilutable Soups In Plastic Tubes In U.K.

Heinz has launched an alternative to the familiar “tin can” of soup in the U.K.: “squeeze and stir” all-natural, low-fat  soups in plastic tubes that resemble toothpaste tubes. As the price of metal to make soup cans rises, the plastic tubes offer a cheaper production option for Heinz. However, consumers are likely to notice an apparent price hike: the 70g soup tube costs 59p ($0.95), or about 0.84p ($0.01) a gram. A 400g can of soup, however, costs 85p ($1.37), or 0.21p ($0.003) per gram. The benefits for Heinz are two-fold: higher unit prices at much lower production costs. “Even taking account of the fact the puree has to be diluted, it would seem the new product is a more expensive option,” the Daily Mail reports.