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Heinz Unveils Dilutable Soups In Plastic Tubes In U.K.

July 9, 2011: 05:13 AM EST
Heinz has launched an alternative to the familiar “tin can” of soup in the U.K.: “squeeze and stir” all-natural, low-fat  soups in plastic tubes that resemble toothpaste tubes. As the price of metal to make soup cans rises, the plastic tubes offer a cheaper production option for Heinz. However, consumers are likely to notice an apparent price hike: the 70g soup tube costs 59p ($0.95), or about 0.84p ($0.01) a gram. A 400g can of soup, however, costs 85p ($1.37), or 0.21p ($0.003) per gram. The benefits for Heinz are two-fold: higher unit prices at much lower production costs. “Even taking account of the fact the puree has to be diluted, it would seem the new product is a more expensive option,” the Daily Mail reports.
Sean Poulter, "Soup in a tube: Heinz launches green alternative as tin can feels the squeeze", Daily Mail, July 09, 2011, © Associated Newspapers Ltd
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