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Heinz Introduces Soups That Come In Plastic Tubes

July 9, 2011: 07:48 PM EST
Heinz has launched a line of soup products that come in plastic sachets resembling a tube of toothpaste. The portable soups are available in four flavors and come in puree form, which consumers need to dilute with hot water. Heinz emphasizes that the new soups contain natural products, have no artificial colors and flavors, and are low in fat, promoting them as healthier than soups that come in cans or in powder form. Heinz expects the soups in tube to replace soup products that come in tin cans, which have a long history that began with French emperor Napoleon Bonaparte's search for a reliable method to preserve food for his armies.
Sean Poulter, "Soup in a tube: Heinz launches green alternative as tin can feels the squeeze", Daily Mail, July 09, 2011, © Associated Newspapers Ltd
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