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Heinz Adopts Coca-Cola's PlantBottle Sustainable Packaging

February 23, 2011: 09:30 AM EST
Coca-Cola and H.J. Heinz Company entered into a partnership that allows Heinz to use Coca-Cola's PlantBottle environment-friendly packaging. Materials from plants account for up to 30 percent of material used to make PlantBottle polyethylene terephthalate (PET) plastic bottles. Heinz plans to launch its PlantBottle ketchup bottles in June with a marketing campaign featuring "talking labels" and on-packaging messages. A life-cycle analysis by Imperial College London revealed that the packaging technology can reduce carbon impact by 12-19 percent. Heinz says that adopting PlantBottle is part of its global sustainability commitment to reduce greenhouse gas emissions, solid waste, water consumption and energy usage at least 20 percent by 2015.
Heinz Co., "Coca-Cola and Heinz Announce Landmark Partnership to Expand Use of Innovative PlantBottle™ Packaging ", H.J. Heinz press release, February 23, 2011, © H. J. Heinz Company
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