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Haircare Company Living Proof Signs Jennifer Aniston As Investor And Endorser

October 10, 2012: 12:00 AM EST
Living Proof recruited celebrity Jennifer Aniston as an investor and spokesperson as part of the company's efforts to make it big in the hair-care industry. Massachusetts Institute of Technology scientist Robert Langer helped establish the company and is also one of its investors and is the company's science consultant. Living Proof scientists have discovered the OFPMA molecule, which is an effective barrier to moisture, the main cause of frizzy hair, and the PBAE molecule, which has properties that give hair more body. For her part, Aniston lends her star power to the company.
ELIZABETH HOLMES and RON WINSLOW, "To Sell More Shampoo, Mix Science And Celebrity", ELIZABETH HOLMES and RON WINSLOW, October 10, 2012, © Dow Jones & Company, Inc
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