Hair Care Market Reaches $75 Billion Mark In 2012, Driven By Ingredient And Product Innovations

Sales of hair care products reached $75 billion 2012, driven by ingredient and product innovations, according to market research firm Euromonitor International. Ingredient innovations include skin-care ingredients for treatment of the scalp and anti-aging properties, while products launched include hair serums and pre-treatment masks. These hair care innovations could help drive a reinvention of the segment, according to analysts. Euromonitor personal care analyst Nicole Tyrimou said these innovations helped the segment grow by $4 billion in 2012, closing the gap with the skin care market.