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Growing Health-Awareness and Innovation Drives Yogurt Market Growth

April 16, 2010: 03:42 AM EST
A new report by US-based Global Industry Analysts estimates the world market for yogurt will exceed $67 billion by 2015, driven by rising consumer interest in functional and healthy foods and innovation delivering low-sugar, low-fat, anti-cholesterol and digestion-aiding products. The report, Yoghurt: A Global Strategic Business Report, claims yogurt is an ideal medium to deliver beneficial ingredients and companies are competing hard to differentiate themselves, with growing use of organic and natural ingredients, fruits, probiotics, and supplements such as Omega-3 EPA/DHA. Suppliers are also experimenting with different formats, such as drinkables and frozen yogurts; in the first quarter of 2010 there were a number of new launches by large companies suggesting innovation is set to continue.
"Yoghurt's future as a functional food assured", Scientist Live, April 16, 2010, © Setform Limited
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