Grocery Stores Adopt Technology Features To Compete Better

Grocery stores are integrating technology into their operations to improve their ability to compete. For example, Ralphs installed the QueVision technology to monitor foot traffic in almost all of its supermarkets to adjust staffing size at its checkout counters based on the number of shoppers. Technologies being adopted by grocery operators include digital signs that allow for easy updating of product prices and locations depending on the time of day, checkout counters that use fingerprint scanners or smartphones, and smart shopping carts that can follow customers. U.S. grocery stores are trailing their counterparts overseas, with UK-based Tesco, for example, having more than 5,000 technologists at its development center in Bangalore, India.